Privacy Policy

1. Information We Collect

2. How We Use Your Information

We may use information we collect to:

• Provide our fertility navigation and concierge services
• Understand your stated needs and preferences
• Identify participating fertility clinics or specialists that may be relevant to your needs
• Assist you with taking the next step toward a fertility consultation
• Coordinate and facilitate communications or scheduling
• Create and maintain your NYC Fertility Match profile
• Communicate with you by email, telephone, text message, WhatsApp, or other channels you choose to use with us
• Respond to questions and support requests
• Operate, secure, troubleshoot, and improve our services
• Measure the effectiveness of our marketing at an aggregate or campaign level
• Prevent fraud, abuse, or security incidents
• Comply with applicable legal obligations

3. Participating Fertility Clinics

NYC Fertility Match works with participating fertility clinics and fertility professionals.

When appropriate to provide the service you request, we may disclose relevant information you have provided to a participating fertility clinic or specialist in order to facilitate navigation, evaluate potential fit, coordinate a consultation, or otherwise assist with your request.

Participating clinics may have a commercial relationship with NYC Fertility Match.

Participation by a clinic does not mean that NYC Fertility Match provides medical advice, endorses a particular treatment, guarantees that a clinic is appropriate for you, or guarantees that a clinic will accept you as a patient.

Clinics and healthcare professionals are independent from NYC Fertility Match and are responsible for their own privacy practices and medical services.

4. Service Providers

We may use third-party service providers to help us operate our business, including providers supporting website hosting, cloud infrastructure, databases, communications, email delivery, scheduling, security, and other operational functions.

These providers may process information on our behalf as necessary to provide their services to us.

We seek to limit access to information to what is reasonably necessary for the applicable service.

5. Advertising, Analytics and Sensitive Information

NYC Fertility Match may use advertising and measurement technologies on public-facing marketing portions of our website to understand campaign performance and how visitors find our service.

We treat information submitted through our fertility assessment differently.

We do not intentionally provide your fertility assessment responses, fertility or reproductive-health information, insurance information, or the contents of your patient profile to advertising platforms for their own advertising, audience-building, or personalized advertising purposes.

We do not use patient fertility-assessment information to create Customer Match, remarketing, lookalike, or similar advertiser-created audiences.

We may retain first-party attribution information, such as campaign source or campaign identifiers, within our own systems so that we can understand which marketing activities generated inquiries and consultations.

6. Cookies and Similar Technologies

Public portions of our website may use cookies or similar technologies for essential website functions, security, analytics, and permitted advertising measurement.

The technologies actually used may change as our website and marketing systems evolve. Where required, we will provide appropriate notice or choices regarding non-essential technologies.

We intentionally restrict advertising tracking within portions of our service where users submit fertility assessment information.

7. Communications

If you ask us to assist you, we may communicate with you regarding your inquiry, assessment, consultation, scheduling, or related services.

Depending on the information and permissions you provide, communications may occur by telephone, email, SMS/text message, or WhatsApp.

You may ask us to stop non-essential communications at any time. Certain operational communications may still be necessary to complete a service you have requested.

Message and data rates may apply to SMS or other mobile communications.

8. How We Disclose Information

We may disclose information:

• To participating fertility clinics or specialists as described above
• To service providers processing information on our behalf
• When you request or direct us to make a disclosure
• When reasonably necessary to protect the security, rights, or safety of NYC Fertility Match, our users, or others
• When required by applicable law, legal process, regulation, or governmental request
• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law

Because privacy laws may define terms such as "sale" or "sharing" differently from their ordinary meanings, we do not rely on a blanket statement that every disclosure described in this Policy falls outside those definitions.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and security records, satisfy legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

10. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information under our control.

However, no website, database, network, or electronic transmission can be guaranteed to be completely secure.

11. Your Privacy Choices and Requests

You may contact us to request access to, correction of, or deletion of personal information you have provided to NYC Fertility Match.

Depending on where you live and applicable law, you may have additional privacy rights.

We may need to verify your identity before processing certain requests, and some information may need to be retained where permitted or required by law.

To make a privacy request, contact:

gil@nycfertilitymatch.com

12. Children's Privacy

NYC Fertility Match is intended for adults seeking fertility-related services.

Our services are not directed to children under 18, and we do not knowingly seek to collect personal information from children through the fertility assessment.

13. Third-Party Websites and Clinics

Our website or communications may contain links to third-party websites.

NYC Fertility Match is not responsible for the privacy practices, security, content, or services of third parties. Once information is provided directly to an independent fertility clinic or another third party, that organization's privacy practices may also apply.

14. Medical Information

NYC Fertility Match is not a medical provider and does not provide medical advice, diagnosis, or treatment.

Information you provide about fertility or health is used for the navigation, concierge, matching, coordination, and related purposes described in this Policy.

Medical decisions should be made with an appropriately qualified healthcare professional.

15. Changes to This Privacy Policy

We may update this Privacy Policy as our services, technologies, or legal obligations change.

When we make changes, we will update the "Last Updated" date above. Material changes may be communicated through additional notice where appropriate or required.

16. Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

NYC Fertility Match

Email: gil@nycfertilitymatch.com